Concepedia
Statistics
Publications
15
Citations
737
H-Index
13
Active since
2013
Affiliations
University of Arkansas at Fayetteville(Current)
Iowa State University
Illinois State University
Kent State University
University of Hawaiʻi at Mānoa
Eunjoo Cho is an author at University of Arkansas at Fayetteville specializing in consumer behavior, business, and marketing.
Publications per year
2013–2024
Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
Eunjoo Cho, Ann Marie Fiore, Daniel W. Russell · Psychology and Marketing · 2014 · 149 citations
Business, Marketing, Marketing Management +15
Conceptualization of a holistic brand image measure for fashion-related brands
Eunjoo Cho, Ann Marie Fiore · Journal of Consumer Marketing · 2015 · 96 citations
Business, Marketing, Marketing Management +12
The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Eunjoo Cho, Jihyeong Son · Fashion and Textiles · 2019 · 72 citations · Full text
Business, Information Systems, Marketing +17
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
Eunjoo Cho, Jihyun Kim-Vick, Ui‐Jeen Yu · International Journal of Fashion Design Technology and Education · 2021 · 60 citations
Business, Marketing, Marketing Management +17
A qualitative study on motivators and barriers affecting entrepreneurship among Latinas
Eunjoo Cho, Zola K. Moon, Tiffany Bounkhong · Gender in Management An International Journal · 2019 · 57 citations
Business, Entrepreneurship, Ethnic Studies +16
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