Eunjoo Cho - Concepedia

Author

Eunjoo Cho

University of Arkansas at Fayetteville ORCID

Also Known As

Eun-Joo Cho, Eunjoo Cho

Publications

798

Citations

H-Index

Concepts

All Affiliations

University of Arkansas at Fayetteville Iowa State University Illinois State University Kent State University University of Hawaiʻi at Mānoa

About

Eunjoo Cho is an author at University of Arkansas at Fayetteville specializing in management, fashion, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	4	4	197
2	Education	3	3	138
3	Engineering	3	3	127
4	Arts	1	1	26
5	Health Sciences	1	1	93

Eunjoo Cho

Publications

708

Citations

H-Index

Page 1

	Year	Citations
Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model Eunjoo Cho, Ann Marie Fiore, Daniel W. Russell Psychology and Marketing Customer SatisfactionLovemarks ModelConsumer ResearchBrand StrategyBrand Loyalty	2014	145
Conceptualization of a holistic brand image measure for fashion-related brands Eunjoo Cho, Ann Marie Fiore Journal of Consumer Marketing Holistic NatureConsumer ResearchBrand StrategyFashion-related BrandsPsychology	2015	93
The effect of social connectedness on consumer adoption of social commerce in apparel shopping Eunjoo Cho, Jihyeong Son Fashion and Textiles Customer SatisfactionSocial Media UsersEngineeringInnovation AdoptionDigital Marketing	2019	71
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect Eunjoo Cho, Jihyun Kim-Vick, Ui‐Jeen Yu International Journal of Fashion Design Technology and Education Customer SatisfactionLuxuryGen Z ConsumersDigital MarketingConsumer Study	2021	58
A qualitative study on motivators and barriers affecting entrepreneurship among Latinas Eunjoo Cho, Zola K. Moon, Tiffany Bounkhong Gender in Management An International Journal EthnicityEntrepreneurial InnovationCultureLatino CultureBusiness Venture Creation	2019	55
Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness Eunjoo Cho, Jiyoung Hwang International Marketing Review Digital MarketingConsumer StudyConsumer ResearchBrand StrategyEducation	2020	50
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers Murphy Aycock, Eunjoo Cho, Kyuree Kim Journal of Global Fashion Marketing	2023	48
Impact of fashion innovativeness on consumer-based brand equity Eunjoo Cho, Ann Marie Fiore, Ui‐Jeen Yu Journal of Consumer Marketing Customer SatisfactionConsumer ResearchBrand StrategyBrand LoveBrand Loyalty	2018	34
Exploration of Firefighter Turnout Gear Part 1: Identifying Male Firefighter User Needs Jessica Barker, Lynn M. Boorady, Young‐A Lee, Journal of textile and apparel technology and management EngineeringMale FirefightersSafety ScienceNew GearEducation	2013	33
Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping Ui‐Jeen Yu, Eunjoo Cho, Kim K. P. Johnson Journal of Global Fashion Marketing	2017	29

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