Concepedia
Statistics
Publications
7
Citations
308
H-Index
Active since
2012
Affiliations
Iowa State University(Current)
Washington State University
Jihyeong Son is an author at Iowa State University specializing in marketing, business, and social media.
Publications per year
2012–2022
Entrepreneurial Marketing: Scale Validation with Small, Independently-Owned Businesses
Ann Marie Fiore, Linda S. Niehm, Jessica L. Hurst et al. · Iowa State University Digital Repository (Iowa State University) · 2013 · 74 citations · Full text
Business, Entrepreneurship, Marketing +13
The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Eunjoo Cho, Jihyeong Son · Fashion and Textiles · 2019 · 72 citations · Full text
Business, Information Systems, Marketing +17
Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?
Jihyeong Son, Changhyun Nam, Sonali Diddi · Sustainability · 2022 · 39 citations · Full text
Social Sciences, Marketing, Marketing Management +17
Consumer adoption of online collaborative customer co‐design
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju et al. · Journal of Research in Interactive Marketing · 2012 · 36 citations
Business, Information Systems, Marketing +16
Comparison of novice and expert evaluations of apparel design illustrations using the consensual assessment technique
Charles Freeman, Jihyeong Son, Lisa Barona McRoberts · International Journal of Fashion Design Technology and Education · 2015 · 32 citations
Arts, Design, Educational Assessment +16
1–5 of 7