Concepedia

Changhyun Nam

CN

Statistics

Publications

7

Citations

373

H-Index

7

Active since

2017

Affiliations

Iowa State University(Current)

Florida State University

Auburn University

Elon University

Changhyun Nam is an author at Iowa State University specializing in brand strategy, brand management, and consumer behavior.

Top concepts

MarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchFashionBrandingEngineeringMedia Marketing

Publications per year

2017–2022

7

Publications

7

Factors influencing consumers’ purchase intention of green sportswear

Changhyun Nam, Huanjiao Dong, Young‐A Lee · Fashion and Textiles · 2017 · 183 citations · Full text

Green Marketing, Consumer Uncertainty, Consumer Research +16

Cross-cultural examination of apparel online purchase intention: S-O-R paradigm

Changhyun Nam, Kyunghwa Cho, Young Do Kim · Journal of Global Fashion Marketing · 2020 · 46 citations

Digital Marketing, Consumer Research, Brand Strategy +22

Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?

Jihyeong Son, Changhyun Nam, Sonali Diddi · Sustainability · 2022 · 39 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +21

Multilayered Cellulosic Material as a Leather Alternative in the Footwear Industry

Changhyun Nam, Young‐A Lee · Clothing and Textiles Research Journal · 2018 · 33 citations

Tissue Engineering, Materials Science, Permeability Index +10

Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy

Young Do Kim, Changhyun Nam, Ashley M. LaPlaca · Journal of Marketing for HIGHER EDUCATION · 2021 · 25 citations

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