Radu Dimitriu

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments

Radu Dimitriu, Rodrigo Guesalaga · Psychology and Marketing · 2017 · 74 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Research +22

Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility

Denni Arli, Patrick van Esch, Gavin Northey et al. · Marketing Intelligence & Planning · 2019 · 62 citations · Full text

Consumer Uncertainty, Consumer Study, Reputation Management +23

Pride in my past: Influencing sustainable choices through behavioral recall

Zoe Rowe, Hugh Wilson, Radu Dimitriu et al. · Psychology and Marketing · 2019 · 51 citations · Full text

Behavioral Decision Making, Consumer Motivation, Anticipated Pride +25

Antecedents of Retweeting in a (Political) Marketing Context

Lorna Walker, Paul Baines, Radu Dimitriu et al. · Psychology and Marketing · 2017 · 37 citations · Full text

Social Medium Monitoring, Digital Marketing, Abstract Word +21

Joining hands for the greater good: Examining social innovation launch strategies in B2B settings

Benedetta Crisafulli, Radu Dimitriu, Jaywant Singh · Industrial Marketing Management · 2020 · 34 citations

Marketing, Innovation Study, Business +8