Concepedia

Lorna Walker

LW

Statistics

Publications

2

Citations

81

H-Index

2

Active since

2015

Affiliations

Cranfield University(Current)

Lorna Walker is an author at Cranfield University specializing in marketing communication, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchMarketing CommunicationArtsPersuasionPsychologyAdvertisingText MiningFear Appeals

Publications per year

2015–2017

2

Publications

2

From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Paolo Antonetti, Paul Baines, Lorna Walker · Journal of Marketing Management · 2015 · 44 citations

Customer Satisfaction, Consumer Study, Fear Appeals +18

Antecedents of Retweeting in a (Political) Marketing Context

Lorna Walker, Paul Baines, Radu Dimitriu et al. · Psychology and Marketing · 2017 · 37 citations · Full text

Social Medium Monitoring, Digital Marketing, Abstract Word +21

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