Steven W. Edison

Statistics

Publications

Citations

945

H-Index

Active since

1995

Affiliations

University of Nebraska at Omaha(Current)

University of Arkansas at Fayetteville

Emory University

Steven W. Edison is an author at University of Nebraska at Omaha specializing in marketing capabilities, marketing strategy, and marketing management.

Publications per year

1995–1999

Publications

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 615 citations

Management, Marketing, Marketing Management +12

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 319 citations

Management, Marketing, Marketing Management +12

On the marketing of marketing knowledge

Shelby D. Hunt, Steven W. Edison · Journal of Marketing Management · 1995 · 11 citations

Management, Marketing, Marketing Management +6

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