Concepedia

Alexander Mafael

AM

11

Publications

399

Citations

11

H-Index

2014

Active since

Affiliations

Freie Universität Berlin(Current)

Stockholm School of Economics

University of Connecticut

Berlin School of Economics and Law

Alexander Mafael is an author at Freie Universität Berlin specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand AwarenessCustomer SatisfactionBehavioral Decision MakingAdvertisingBrand EquityCommunication

Publications per year

2014–2023

11

Publications

11

Cutting through the Online Review Jungle — Investigating Selective eWOM Processing

Sabrina A. Gottschalk, Alexander Mafael · Journal of Interactive Marketing · 2016 · 91 citations

The influence of customer loyalty program design on the relationship between customer motives and value perception

Henning Kreis, Alexander Mafael · Journal of Retailing and Consumer Services · 2014 · 51 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +14

Examining the generalizability of research findings from archival data

Andrew Delios, Elena Giulia Clemente, Tao Wu et al. · Proceedings of the National Academy of Sciences · 2022 · 49 citations · Full text

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

Alexander Mafael, Sascha Raithel, Stefan J. Hock · Journal of the Academy of Marketing Science · 2021 · 48 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

Examining Biased Assimilation of Brand-related Online Reviews<sup>☆</sup>

Alexander Mafael, Sabrina A. Gottschalk, Henning Kreis · Journal of Interactive Marketing · 2016 · 37 citations

Rows per page

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