Concepedia

Stefan J. Hock

SJ

10

Publications

441

Citations

10

H-Index

2014

Active since

Affiliations

University of Connecticut(Current)

Freie Universität Berlin

George Mason University

Stockholm School of Economics

Stefan J. Hock is an author at University of Connecticut specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBehavioral Decision MakingConsumer Decision MakingAdvertisingBrand EquityBrand AwarenessBrand Management

Publications per year

2014–2023

10

Publications

10

The Impact of Crowding on Calorie Consumption

Stefan J. Hock, Rajesh Bagchi · Journal of Consumer Research · 2017 · 81 citations

Nutrition, Behavioral Decision Making, Consumer Study +25

Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns

Stefan J. Hock, Sascha Raithel · Management Science · 2019 · 59 citations

Consumer Research, Journalism, Securities Law +18

The crisis‐response match: An empirical investigation

Sascha Raithel, Stefan J. Hock · Strategic Management Journal · 2020 · 58 citations · Full text

Reputation Management, Firm Reputation, Corporate Risk Management +16

The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit

Meng Zhu, Rajesh Bagchi, Stefan J. Hock · Journal of Consumer Research · 2018 · 51 citations

Behavioral Decision Making, Individual Decision Making, Impulsivity +20

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

Alexander Mafael, Sascha Raithel, Stefan J. Hock · Journal of the Academy of Marketing Science · 2021 · 48 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

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