Concepedia

Henning Kreis

HK

5

Publications

333

Citations

5

H-Index

2008

Active since

Affiliations

Freie Universität Berlin(Current)

Berlin School of Economics and Law

Henning Kreis is an author at Freie Universität Berlin specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchHealthAdvertisingBrandingMedicineOncologyEconomics

Publications per year

2008–2016

5

Publications

5

When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online community

Steffen Herm, Hans-Markus Callsen-Bracker, Henning Kreis · Sport Management Review · 2014 · 163 citations

Digital Marketing, Consumer Research, Sports Consumption +22

Polymorphisms in the novel serotonin receptor subunit gene HTR3C show different risks for acute chemotherapy-induced vomiting after anthracycline chemotherapy

Peter A. Fasching, B Kollmannsberger, Pamela L. Strissel et al. · Journal of Cancer Research and Clinical Oncology · 2008 · 61 citations · Full text

Oncology, Acute Chemotherapy-induced Vomiting, Medicine +6

The influence of customer loyalty program design on the relationship between customer motives and value perception

Henning Kreis, Alexander Mafael · Journal of Retailing and Consumer Services · 2014 · 51 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +14

Examining Biased Assimilation of Brand-related Online Reviews<sup>☆</sup>

Alexander Mafael, Sabrina A. Gottschalk, Henning Kreis · Journal of Interactive Marketing · 2016 · 37 citations

Image, brand relationships and customer value

László Sajtos, Henning Kreis, Roderick J. Brodie · Journal of Service Theory and Practice · 2015 · 21 citations

Brand Strategy, Consumer Research, Management +20

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