Concepedia

Steffen Herm

SH

6

Publications

312

Citations

6

H-Index

2012

Active since

Affiliations

Freie Universität Berlin(Current)

HTW Berlin - University of Applied Sciences

Technische Universität Berlin

Steffen Herm is an author at Freie Universität Berlin specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorHealthBrandingAdvertisingBrand EquityBrand Strategy

Publications per year

2012–2023

6

Publications

6

When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online community

Steffen Herm, Hans-Markus Callsen-Bracker, Henning Kreis · Sport Management Review · 2014 · 163 citations

Digital Marketing, Consumer Research, Sports Consumption +22

Shaping Retail Brand Personality Perceptions by Bodily Experiences

Jana Möller, Steffen Herm · Journal of Retailing · 2013 · 86 citations

Customer Experience, Customer Satisfaction, Product Experience +9

When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust

Steffen Herm · Journal of Product Innovation Management · 2012 · 23 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity

Steffen Herm, Jana Möller · Psychology and Marketing · 2014 · 14 citations

Customer Satisfaction, Digital Marketing, Evaluation Mode +19

Curbing customer-to-customer misbehavior contagion in the sharing economy

Ilias Danatzis, Jana Möller, Steffen Herm · Journal of Business Research · 2023 · 14 citations · Full text

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