Concepedia

Jana Möller

JM

7

Publications

290

Citations

7

H-Index

2006

Active since

Affiliations

Freie Universität Berlin(Current)

HTW Berlin - University of Applied Sciences

King's College London

Jana Möller is an author at Freie Universität Berlin specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchAdvertisingCustomer SatisfactionArtsHealthBusinessCommunication

Publications per year

2006–2023

7

Publications

7

Shaping Retail Brand Personality Perceptions by Bodily Experiences

Jana Möller, Steffen Herm · Journal of Retailing · 2013 · 86 citations

Customer Experience, Customer Satisfaction, Product Experience +9

The influence of TV viewing on consumers' body images and related consumption behavior

Martin Eisend, Jana Möller · Marketing Letters · 2006 · 71 citations

Food Choice, Marketing, Television Study +15

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Jana Möller, Martin Eisend · Journal of International Marketing · 2010 · 69 citations

Customer Satisfaction, International Marketing, Targeted Advertising +23

Stopping the Spread: How Blame Attributions Drive Customer-to-Customer Misbehavior Contagion and What Frontline Employees Can Do to Curb It

Ilias Danatzis, Jana Möller · Journal of Service Research · 2023 · 24 citations · Full text

Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity

Steffen Herm, Jana Möller · Psychology and Marketing · 2014 · 14 citations

Customer Satisfaction, Digital Marketing, Evaluation Mode +19

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