Concepedia
Statistics
Publications
4
Citations
80
H-Index
Active since
2015
Affiliations
University of Arkansas at Fayetteville(Current)
University of Windsor
Western Michigan University
Benjamin Colin Cork is an author at University of Arkansas at Fayetteville specializing in sports marketing, management, and marketing.
Top concepts
MarketingManagementAdvertisingSocial MarketingSports MarketingConsumer ResearchArtsFan LoyaltySponsorshipSocial Media
Publications per year
2015–2021
Sponsorship antecedents and outcomes in participant sport settings
Terry Eddy, Benjamin Colin Cork · International Journal of Sports Marketing and Sponsorship · 2018 · 35 citations
Consumer Research, Sports Sponsorship, Social Marketing +18
The Retweet as a Function of Electronic Word-of-Mouth Marketing: A Study of Athlete Endorsement Activity on Twitter
Benjamin Colin Cork, Terry Eddy · International Journal of Sport Communication · 2017 · 17 citations
Digital Marketing, Consumer Research, Social Marketing +17
Points of Attachment and Sponsorship Outcomes in an Individual Sport
Lamar Reams, Terry Eddy, Benjamin Colin Cork · Sport Marketing Quarterly · 2015 · 15 citations
Examining Engagement With Sport Sponsor Activations on Twitter
Terry Eddy, Benjamin Colin Cork, Katie Lebel et al. · International Journal of Sport Communication · 2021 · 13 citations
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