Concepedia

Terry Eddy

TE

Statistics

Publications

8

Citations

184

H-Index

8

Active since

2013

Affiliations

University of Arkansas at Fayetteville(Current)

Dominion (United States)

Western Michigan University

University of Windsor

Terry Eddy is an author at University of Arkansas at Fayetteville specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingFan LoyaltySports MarketingArtsSponsorshipSocial MarketingBehavioral Science

Publications per year

2013–2021

8

Publications

8

Sponsorship antecedents and outcomes in participant sport settings

Terry Eddy, Benjamin Colin Cork · International Journal of Sports Marketing and Sponsorship · 2018 · 35 citations

Consumer Research, Sports Sponsorship, Social Marketing +18

Qualitative Assessment of Rivalry and Conference Realignment in Intercollegiate Athletics

Cody T. Havard, Terry Eddy · Scholar Commons (University of South Carolina) · 2013 · 33 citations

Fan Loyalty, Performance Studies, High-performance Sport +10

Examining the Impact of Team Identification and Gender on Rival Perceptions and Consumption Intentions of Intercollegiate Athletics Fans

Cody T. Howard, Terry Eddy, Timothy D. Ryan · Journal of applied sport management · 2016 · 30 citations · Full text

Rival Perceptions, Social Psychology, Consumer Research +19

Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions

Terry Eddy · Sport Management Review · 2013 · 26 citations

College Football Fans, Fan Loyalty, Advertising +12

The Retweet as a Function of Electronic Word-of-Mouth Marketing: A Study of Athlete Endorsement Activity on Twitter

Benjamin Colin Cork, Terry Eddy · International Journal of Sport Communication · 2017 · 17 citations

Digital Marketing, Consumer Research, Social Marketing +17

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