Concepedia

Cody T. Havard

CT

21

Publications

798

Citations

16

H-Index

2013

Active since

Affiliations

University of Memphis(Current)

Murray State University

Western Kentucky University

Old Dominion University

University of Northern Colorado

Cody T. Havard is an author at University of Memphis specializing in fan loyalty, social influence, and management.

Top concepts

ManagementSocial InfluenceFan LoyaltySports MarketingPerformance StudiesArtsSocial SciencesSocial PsychologyMarketingSocial Behavior

Publications per year

2013–2022

21

Publications

21

Determinants and Consequences of the Perceived Social Impact of a Sport Event

Yuhei Inoue, Cody T. Havard · Journal of Sport Management · 2014 · 124 citations

Social Psychology, Sports Sponsorship, Social Influence +22

Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

Cody T. Havard · Sport Management Review · 2013 · 122 citations

Social Psychology, Social Influence, United States +18

Development and validation of the sport Rivalry Fan Perception Scale (SRFPS).

Cody T. Havard, Dianna P. Gray, James Gould et al. · Journal of sport behavior · 2013 · 79 citations

Fan Loyalty, Performance Studies, High-performance Sport +8

Investigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics

Cody T. Havard, Daniel L. Wann, Timothy D. Ryan · Sport Marketing Quarterly · 2013 · 62 citations

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Cody T. Havard, Lamar Reams, Dianna P. Gray · International Journal of Sport Management and Marketing · 2013 · 37 citations

Rows per page

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