Concepedia

Lamar Reams

LR

6

Publications

191

Citations

6

H-Index

2013

Active since

Affiliations

Old Dominion University(Current)

Dominion (United States)

University of Memphis

Lamar Reams is an author at Old Dominion University specializing in sports marketing, management, and consumer research.

Top concepts

ManagementSports MarketingMarketingPersuasionSocial SciencesSocial InfluenceConsumer ResearchBehavioral ScienceSports ConsumptionBehavioral Economics

Publications per year

2013–2018

6

Publications

6

Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports

Stephen L. Shapiro, Lamar Reams, Kevin Kam Fung So · Sport Management Review · 2018 · 75 citations

Mediated Sport Consumption, Behavioral Decision Making, Consumer Research +25

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Cody T. Havard, Lamar Reams, Dianna P. Gray · International Journal of Sport Management and Marketing · 2013 · 37 citations

Who's the main attraction? Star power as a determinant of Ultimate Fighting Championship pay-per-view demand

Lamar Reams, Stephen L. Shapiro · European Sport Management Quarterly · 2016 · 28 citations

Star Power, Economics, Performance Studies +15

Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?

Cody T. Havard, Lamar Reams · Journal of Applied Marketing Theory · 2018 · 21 citations · Full text

Behavioral Decision Making, Social Psychology, Consumer Research +23

The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport

Lamar Reams, Terry Eddy · Sport Marketing Quarterly · 2017 · 15 citations · Full text

Rows per page

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