Journal of Applied Marketing Theory

The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing

Ronald E. Goldsmith, Zhu Yimin · 2014 · 34 citations · Full text

Customer Satisfaction, Consumer Motivation, Management +13

Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?

Cody T. Havard, Lamar Reams · 2018 · 21 citations · Full text

Behavioral Decision Making, Social Psychology, Consumer Research +23

Brand Engagement and Consumer Innovativeness

Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny · 2015 · 16 citations · Full text

Marketing, Customer Satisfaction, Consumer-driven Product Development +15