Concepedia

Zhu Yimin

ZY

2

Publications

46

Citations

2

H-Index

2003

Active since

Affiliations

Florida State University(Current)

Zhu Yimin is an author at Florida State University specializing in marketing communication, cause-related marketing, and consumer motivation.

Top concepts

Publications per year

2003–2014

2

Publications

2

The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing

Ronald E. Goldsmith, Zhu Yimin · Journal of Applied Marketing Theory · 2014 · 34 citations · Full text

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Numerical simulation of interannual and interdecadal SST variabilities in the tropical Atlantic with an intermediate ocean model

Shanshan Zhao, Yang Xiuqun, Zhu Yimin · Acta Oceanologica Sinica · 2003 · 12 citations

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