Concepedia

Harald Biong

HB

11

Publications

936

Citations

10

H-Index

1993

Active since

Affiliations

BI Norwegian Business School(Current)

Harald Biong is an author at BI Norwegian Business School specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionBusiness StrategyRelationship MarketingSupply Chain ManagementBusiness EthicsConsumer ResearchStrategic Sourcing

Publications per year

1993–2017

11

Publications

11

Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

Kenneth H. Wathne, Harald Biong, Jan B. Heide · Journal of Marketing · 2001 · 416 citations

Customer Satisfaction, Business-to-business Research, Client-supplier Relationships +17

Satisfaction and Loyalty to Suppliers within the GroceryTrade

Harald Biong · European Journal of Marketing · 1993 · 179 citations

The Strategic Role of the Salesperson in Established Buyer-Seller Relationships

Harald Biong, Fred Selnes · Journal of Business-to-Business Marketing · 1997 · 72 citations

Relationship Marketing, Customer Satisfaction, Strategic Role +14

Relational selling behavior and skills in long-term industrial buyer-seller relationships

Harald Biong, Fred Selnes · International Business Review · 1995 · 53 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +6

Choice of subcontractor in markets with asymmetric information: reputation and price effects

Harald Biong · Journal of Business and Industrial Marketing · 2013 · 51 citations

Consumer Uncertainty, Market Equilibrium, Consumer Research +22

Rows per page

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