Marta Estrada

Consequences of customer engagement and customer self-brand connection

Miguel Ángel Moliner Tena, Diego Monferrer, Marta Estrada · Journal of Services Marketing · 2018 · 199 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

Does Emotional Intelligence Influence Academic Performance? The Role of Compassion and Engagement in Education for Sustainable Development

Marta Estrada, Diego Monferrer, Alma Rodríguez-Sánchez et al. · Sustainability · 2021 · 115 citations · Full text

Affective Variable, Empathy, Educational Psychology +23

Increasing customer loyalty through customer engagement in the retail banking industry

Diego Monferrer, Miguel Ángel Moliner Tena, Marta Estrada · Spanish Journal of Marketing - ESIC · 2019 · 97 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +21

Service quality in bank during an economic crisis

Diego Monferrer, Marta Estrada, Juan Carlos Fandos-Roig et al. · International Journal of Bank Marketing · 2016 · 71 citations

Total Quality Management, Customer Satisfaction, Quality Management Systems +17

Customer engagement, non-transactional behaviors and experience in services

Miguel Ángel Moliner Tena, Diego Monferrer, Marta Estrada · International Journal of Bank Marketing · 2019 · 71 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17