John Byrom

Town centre management models: A European perspective

Cathy Parker, Simon Quin, Roberto Rinaldi et al. · Cities · 2009 · 104 citations · Full text

Social Sciences, Spatial Planning, Urban Planning +10

Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

Alexandros Skandalis, John Byrom, Emma Banister · Journal of Business Research · 2018 · 87 citations · Full text

Business, Marketing, Marketing Management +16

Revisiting retail internationalisation

Jody Evans, Kerrie Brïdson, John Byrom et al. · International Journal of Retail & Distribution Management · 2008 · 63 citations · Full text

Business, International Business, Retail Management +17

Co-creating consistent brand identity with employees in the hotel industry

Sung-Yun Chung, John Byrom · Journal of Product & Brand Management · 2020 · 42 citations

Management, Hospitality Management, Organizational Behavior +12

Collaborative marketing in a premium wine region: the role of horizontal networks

Gemma Lewis, John Byrom, Martin Grimmer · International Journal of Wine Business Research · 2015 · 40 citations · Full text

Management, Marketing, Marketing Management +17