Concepedia
Statistics
Publications
30
Citations
1.8K
H-Index
21
Active since
1990
Affiliations
University of Tasmania(Current)
Queensland University of Technology
University of Canterbury
University of Tennessee at Martin
United Arab Emirates University
Martin Grimmer is an author at University of Tasmania specializing in business, marketing, and consumer behavior.
Publications per year
1990–2023
Company environmental performance and consumer purchase intentions
Martin Grimmer, Timothy Bingham · Journal of Business Research · 2013 · 301 citations
Management, Environmental Management, Marketing +14
The mix of qualitative and quantitative research in major marketing journals, 1993‐2002
Dallas Hanson, Martin Grimmer · European Journal of Marketing · 2007 · 211 citations · Full text
Social Sciences, Marketing, Marketing Management +5
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
Martin Grimmer, Meghann Woolley · Journal of Marketing Communications · 2012 · 173 citations
Business, Marketing, Marketing Management +16
Violation of the Psychological Contract: The Mediating Effect of Relational Versus Transactional Beliefs
Martin Grimmer, Matthew Oddy · Australian Journal of Management · 2007 · 137 citations
Business, Organizational Behavior, Psychology +16
The effect of purchase situation on realized pro-environmental consumer behavior
Martin Grimmer, Ashley Kilburn, Morgan P. Miles · Journal of Business Research · 2015 · 126 citations · Full text
Business, Marketing, Consumer Behavior +10
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