Concepedia
Statistics
Publications
28
Citations
1.7K
H-Index
21
Active since
1990
Affiliations
University of Tasmania(Current)
Queensland University of Technology
University of Tennessee at Martin
United Arab Emirates University
Griffith University
Martin Grimmer is an author at University of Tasmania specializing in management, marketing, and business.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingBrandingSocial Sciences
Publications per year
1990–2022
Company environmental performance and consumer purchase intentions
Martin Grimmer, Timothy Bingham · Journal of Business Research · 2013 · 295 citations
Customer Satisfaction, Environmental Performance, Consumer Decision Making +8
The mix of qualitative and quantitative research in major marketing journals, 1993‐2002
Dallas Hanson, Martin Grimmer · European Journal of Marketing · 2007 · 210 citations
Marketing Analytics, Customer Satisfaction, Qualitative Analysis +12
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
Martin Grimmer, Meghann Woolley · Journal of Marketing Communications · 2012 · 169 citations
Customer Satisfaction, Green Marketing, Environmental Involvement +21
Violation of the Psychological Contract: The Mediating Effect of Relational Versus Transactional Beliefs
Martin Grimmer, Matthew Oddy · Australian Journal of Management · 2007 · 133 citations
Negotiation, Behavioral Decision Making, Social Psychology +22
The effect of purchase situation on realized pro-environmental consumer behavior
Martin Grimmer, Ashley Kilburn, Morgan P. Miles · Journal of Business Research · 2015 · 124 citations
Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +9
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