7
Publications
635
Citations
7
H-Index
2006
Active since
Affiliations
Horace L. Melton is an author at Illinois State University specializing in management, business, and strategic management.
Top concepts
BusinessManagementStrategic ManagementMarketingBusiness StrategyService InnovationCustomer SatisfactionStrategyEducationHuman Resources
Publications per year
2006–2015
7
7
Student Engagement and Marketing Classes
Steven A. Taylor, Gary L. Hunter, Horace L. Melton et al. · Journal of Marketing Education · 2011 · 90 citations
Rows per page
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