Liz Foote

The social marketing paradox: challenges and opportunities for the discipline

M. Bilal Akbar, Liz Foote, Alison Lawson et al. · International Review on Public and Nonprofit Marketing · 2021 · 50 citations · Full text

Business, Marketing, Marketing Management +9

What Causes Social Marketing Programs to Fail? A Qualitative Study

M. Bilal Akbar, Liz Foote, Clidna Soraghan et al. · Social Marketing Quarterly · 2021 · 27 citations · Full text

Business, Marketing, Marketing Management +9

Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint

Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote et al. · Journal of Social Marketing · 2022 · 18 citations

Management, Marketing, Marketing Management +8

Why can’t we be friends? Bridging the academic/practitioner gap in social marketing

Liz Foote, Phill Sherring, Sharyn Rundle‐Thiele · Journal of Social Marketing · 2023 · 11 citations · Full text

Business, Marketing, Marketing Management +7