Statistics
Publications
9
Citations
272
H-Index
9
Active since
2018
Affiliations
M. Bilal Akbar is an author at University of Derby specializing in marketing strategy, business, and marketing.
Publications per year
2018–2024
9
9
What Causes Social Marketing Programs to Fail? A Qualitative Study
M. Bilal Akbar, Liz Foote, Clidna Soraghan et al. · Social Marketing Quarterly · 2021 · 27 citations · Full text
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