Alison Lawson

The social marketing paradox: challenges and opportunities for the discipline

M. Bilal Akbar, Liz Foote, Alison Lawson et al. · International Review on Public and Nonprofit Marketing · 2021 · 50 citations · Full text

Business, Marketing, Marketing Management +9

Learner identities in the context of undergraduates: a case study

Alison Lawson · Educational Research · 2014 · 32 citations

Education, Higher Education, Marketing +12

Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

Barbara Tomasella, Bilal Akbar, Alison Lawson et al. · Journal of Marketing Education · 2024 · 29 citations

Education, Marketing, Marketing Management +17

Critical review on social marketing planning approaches

M. Bilal Akbar, Jeff French, Alison Lawson · Social Business · 2019 · 26 citations

Business, Marketing, Marketing Management +9

Social marketing: advancing a new planning framework to guide programmes

M. Bilal Akbar, Lawrence B. Ndupu, Jeff French et al. · RAUSP Management Journal · 2021 · 20 citations · Full text

Business, Marketing, Marketing Management +12