Statistics
Publications
2
Citations
41
H-Index
2
Active since
2021
Affiliations
Lawrence B. Ndupu is an author at University of Derby specializing in marketing planning, marketing strategy, and consumer behavior.
Publications per year
2021–2021
2
2
An analysis of social marketing practice: Factors associated with success
M. Bilal Akbar, Irene Garnelo‐Gomez, Lawrence B. Ndupu et al. · Health Marketing Quarterly · 2021 · 21 citations · Full text
Business, Communication, Marketing +12
Social marketing: advancing a new planning framework to guide programmes
M. Bilal Akbar, Lawrence B. Ndupu, Jeff French et al. · RAUSP Management Journal · 2021 · 20 citations · Full text
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