Statistics
Publications
2
Citations
35
H-Index
2
Active since
2021
Affiliations
University of Reading(Current)
Irene Garnelo‐Gomez is an author at University of Reading specializing in marketing, marketing strategy, and communication research methods.
Publications per year
2021–2022
2
2
An analysis of social marketing practice: Factors associated with success
M. Bilal Akbar, Irene Garnelo‐Gomez, Lawrence B. Ndupu et al. · Health Marketing Quarterly · 2021 · 21 citations · Full text
Business, Communication, Marketing +12
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