Concepedia

Mark J. Garratt

MJ

Statistics

Publications

4

Citations

602

H-Index

4

Active since

1994

Affiliations

New York University(Current)

Mark J. Garratt is an author at New York University specializing in management, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer ChoiceBehavioral EconomicsLogisticsAdvertisingBrand Equity

Publications per year

1994–2009

4

Publications

4

Efficient Experimental Design with Marketing Research Applications

Warren F. Kuhfeld, Mark J. Garratt · Journal of Marketing Research · 1994 · 451 citations

A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts

Greg M. Allenby, Thomas S. Shively, Sha Yang et al. · Marketing Science · 2004 · 86 citations

Applied Economics, Consumer Research, Market Design +23

Market Segmentation Research: Beyond Within and Across Group Differences

Greg M. Allenby, Geraldine Fennell, Albert C. Bemmaor et al. · Marketing Letters · 2002 · 44 citations

Market Segmentation Research, Market Analysis, Management +5

A Model for Trade-Up and Change in Considered Brands

Greg M. Allenby, Mark J. Garratt, Peter E. Rossi · Marketing Science · 2009 · 21 citations

Behavioral Decision Making, Considered Brands, Targeted Advertising +20

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