Concepedia
Statistics
Publications
6
Citations
422
H-Index
Active since
1978
Affiliations
University of Bridgeport(Current)
The Ohio State University
New York University
University of Delaware
Geraldine Fennell is an author at University of Bridgeport specializing in management, consumer research, and marketing.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingHealthBusinessCommunicationProduct ExperienceConsumer Uncertainty
Publications per year
1978–2003
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
Sha Yang, Greg M. Allenby, Geraldine Fennell · Marketing Science · 2002 · 114 citations
Behavioral Decision Making, Consumer Motivation, Consumer Study +21
Consumers' Perceptions of the Product. Use Situation
Geraldine Fennell · Journal of Marketing · 1978 · 102 citations
Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +10
The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use
Geraldine Fennell, Greg M. Allenby, Sha Yang et al. · Quantitative Marketing and Economics · 2003 · 76 citations
Consumers’ Perceptions of the Product—Use Situation
Geraldine Fennell · Journal of Marketing · 1978 · 71 citations
Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +9
Market Segmentation Research: Beyond Within and Across Group Differences
Greg M. Allenby, Geraldine Fennell, Albert C. Bemmaor et al. · Marketing Letters · 2002 · 44 citations
Market Segmentation Research, Market Analysis, Management +5
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