Concepedia

John M. Planchon

JM

2

Publications

43

Citations

2

H-Index

1983

Active since

Affiliations

McGill University(Current)

John M. Planchon is an author at McGill University specializing in marketing, behavioral decision making, and behavioral sciences.

Top concepts

MarketingManagementConsumer ResearchBehavioral ScienceBehavioral Decision MakingBiasCognitionPsychologyCommunicationDecision Theory

Publications per year

1983–1987

2

Publications

2

In-home shopping

Denny E. McCorkle, John M. Planchon, William L. James · Journal of Direct Marketing · 1987 · 23 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +12

An Examination of the Random versus Nonrandom Nature of Item Omissions

Richard M. Durand, Hugh J. Guffey, John M. Planchon · Journal of Marketing Research · 1983 · 20 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +23

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