William L. James

Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking

William L. James, Kenneth J. Hatten · Strategic Management Journal · 1995 · 227 citations

Business, Strategic Management, Strategy +7

Commodity Advertising and Promotion

William L. James, Henry W. Kinnucan, Stanley R. Thompson et al. · Journal of Marketing Research · 1993 · 57 citations

Business, Marketing, Advertising +1

Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence of Multicollinearity

Subhash Sharma, William L. James · Journal of Marketing Research · 1981 · 43 citations

Business, Marketing, Marketing Management +10

The Relative Size of Windfall Income and the Permanent Income Hypothesis

James P. Keeler, William L. James, Mohamed Abdel‐Ghany · Journal of Business and Economic Statistics · 1985 · 37 citations

Social Sciences, Economics, Econometrics +10

Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?

William L. James, Kenneth J. Hatten · Journal of Business Research · 1994 · 34 citations

Business, Strategic Management, Strategy +11