Concepedia

Hugh J. Guffey

HJ

5

Publications

561

Citations

5

H-Index

1978

Active since

Affiliations

Auburn University(Current)

Hugh J. Guffey is an author at Auburn University specializing in marketing, customer satisfaction, and consumer research.

Top concepts

MarketingConsumer ResearchCustomer SatisfactionBusinessManagementSurvey MethodologyBehavioral Decision MakingAccountingPsychologyBias

Publications per year

1978–1993

5

Publications

5

The effects of information and company reputation on intentions to buy a business service

Eunsang Yoon, Hugh J. Guffey, Valerie Kijewski · Journal of Business Research · 1993 · 471 citations

Customer Satisfaction, Business-to-business Research, Service Quality +9

Questionnaire Returns: Stamps versus Business Reply Envelopes Revisited

James R. Harris, Hugh J. Guffey · Journal of Marketing Research · 1978 · 27 citations

Customer Satisfaction, Economics, Survey (Human Research) +13

A Measure of the Short-Term Effects of Ethical Instruction

James R. Harris, Hugh J. Guffey · Journal of Marketing Education · 1991 · 24 citations

Marketing Students, Video Materials, Ethical Instruction +14

An Examination of the Random versus Nonrandom Nature of Item Omissions

Richard M. Durand, Hugh J. Guffey, John M. Planchon · Journal of Marketing Research · 1983 · 20 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +23

Questionnaire Returns: Stamps versus Business Reply Envelopes Revisited

J. Robin Harris, Hugh J. Guffey · Journal of Marketing Research · 1978 · 19 citations

Customer Satisfaction, Survey (Human Research), Behavioral Decision Making +7

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