Concepedia

Eunsang Yoon

EY

15

Publications

1.6K

Citations

14

H-Index

1985

Active since

Affiliations

University of Massachusetts Lowell(Current)

Pennsylvania State University

Auburn University

Eunsang Yoon is an author at University of Massachusetts Lowell specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyProduct ManagementIndustrial OrganizationNew Product DevelopmentInnovationStrategic ManagementEconomics

Publications per year

1985–2009

15

Publications

15

The effects of information and company reputation on intentions to buy a business service

Eunsang Yoon, Hugh J. Guffey, Valerie Kijewski · Journal of Business Research · 1993 · 471 citations

Customer Satisfaction, Business-to-business Research, Service Quality +9

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

Gary L. Lilien, Eunsang Yoon · Management Science · 1990 · 408 citations

Exploratory Study, Premature Entry, New Product Entry +19

New Industrial Product Performance: The Effects of Market Characteristics and Strategy*

Eunsang Yoon, Gary L. Lilien · Journal of Product Innovation Management · 1985 · 180 citations

Market Characteristics, High Performance, Industrial Organization +17

Determinants of new industrial product performance: a strategic re-examination of the empirical literature

Gary L. Lilien, Eunsang Yoon · IEEE Transactions on Engineering Management · 1989 · 139 citations

Innovation Evaluation, Innovation Adoption, Firm Performance +22

How exhibitors select trade shows

Valerie Kijewski, Eunsang Yoon, Gary J. Young · Industrial Marketing Management · 1993 · 90 citations

Trade Shows, Trade, Arts Markets +4

Rows per page

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