Concepedia

Valerie Kijewski

VK

9

Publications

712

Citations

9

H-Index

1976

Active since

Affiliations

University of Massachusetts Lowell(Current)

Valerie Kijewski is an author at University of Massachusetts Lowell specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchMarket DesignCustomer SatisfactionTradeFinancePricingAutonomy

Publications per year

1976–2010

9

Publications

9

The effects of information and company reputation on intentions to buy a business service

Eunsang Yoon, Hugh J. Guffey, Valerie Kijewski · Journal of Business Research · 1993 · 471 citations

Customer Satisfaction, Business-to-business Research, Service Quality +9

How exhibitors select trade shows

Valerie Kijewski, Eunsang Yoon, Gary J. Young · Industrial Marketing Management · 1993 · 90 citations

Trade Shows, Trade, Arts Markets +4

Dynamics of the relationship between product features, quality evaluation, and pricing

Eunsang Yoon, Valerie Kijewski · Pricing Strategy and Practice · 1997 · 35 citations

Consumer Uncertainty, Consumer Study, Market Penetration +20

The Brand Awareness-to-Preference Link in Business Markets:

Eunsang Yoon, Valerie Kijewski · Journal of Business-to-Business Marketing · 1996 · 23 citations

Customer Satisfaction, Brand Equity, Management +13

Individual choice or institutional practice

Steven F. Tello, Scott Latham, Valerie Kijewski · Management Decision · 2010 · 21 citations

Innovation Adoption, Choice Theory, Education +21

Rows per page

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