Concepedia

Heather Crawford

HC

3

Publications

143

Citations

3

H-Index

2015

Active since

Affiliations

UNSW Sydney(Current)

Heather Crawford is an author at UNSW Sydney specializing in management, business, and brand management.

ORCID

Top concepts

Publications per year

2015–2019

3

Publications

3

The immediate effect of corporate social responsibility on consumer-based brand equity

Fernanda Muniz, Francisco Guzmán, Audhesh K. Paswan et al. · Journal of Product & Brand Management · 2019 · 84 citations

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Attracting SIEs: Influence of SIE motivation on their location and employer decisions

Arnela Cerić, Heather Crawford · Human Resource Management Review · 2015 · 45 citations

, , +8

Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China

Gary Gregory, Heather Crawford, Lu Lu et al. · International Journal of Advertising · 2019 · 14 citations · Full text

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