Concepedia

Jan B. Heide

JB

1

Publications

577

Citations

1

H-Index

2003

Active since

Affiliations

University of Wisconsin–Madison(Current)

Jan B. Heide is an author at University of Wisconsin–Madison specializing in brand strategy, consumer uncertainty, and relationship marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBusiness StrategyConsumer ResearchConsumer UncertaintyMarketing ManagementStrategic ManagementRelationship Marketing

Publications per year

2003–2003

1

Publications

1

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne · Journal of Marketing Research · 2003 · 577 citations

Relationship Marketing, Consumer Uncertainty, Supplier Relationship +13

Rows per page

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