Beth A. Cianfrone

Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event

Beth A. Cianfrone, James J. Zhang · Journal of Sport Management · 2006 · 57 citations

Entertainment Marketing, Social Marketing, Brand Strategy +27

Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers

Beth A. Cianfrone, Galen T. Trail, James J. Zhang et al. · International Journal of Sport Communication · 2008 · 36 citations

Customer Satisfaction, Online Gaming, Targeted Advertising +24

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji et al. · International Journal of Sports Marketing and Sponsorship · 2006 · 34 citations

Behavioral Sciences, Performance Studies, Advertising +15

Virtual advertising and brand awareness

Beth A. Cianfrone, Gregg Bennett, Ron Siders et al. · International Journal of Sport Management and Marketing · 2006 · 28 citations

Digital Marketing, Targeted Advertising, Brand Strategy +17

Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports

Armin Marquez, Beth A. Cianfrone, Timothy Kellison · International Journal of Sports Marketing and Sponsorship · 2020 · 28 citations

Behavioral Decision Making, Digital Marketing, Digital Ticketing +26