Concepedia

Ron Siders

RS

Statistics

Publications

2

Citations

62

H-Index

2

Active since

2006

Affiliations

University of Florida(Current)

Ron Siders is an author at University of Florida specializing in interactive marketing, marketing communication, and advertising.

Top concepts

Publications per year

2006–2006

2

Publications

2

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji et al. · International Journal of Sports Marketing and Sponsorship · 2006 · 34 citations

, , +15

Virtual advertising and brand awareness

Beth A. Cianfrone, Gregg Bennett, Ron Siders et al. · International Journal of Sport Management and Marketing · 2006 · 28 citations

, , +17

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