Concepedia
Statistics
Publications
7
Citations
209
H-Index
Active since
2019
Affiliations
West Virginia University(Current)
Eastern Kentucky University
Lixun Su is an author at West Virginia University specializing in business, marketing, and perceived vulnerability.
Publications per year
2019–2023
B2B brand orientation, relationship commitment, and buyer-supplier relational performance
Yu Chang, Xinchun Wang, Lixun Su et al. · Journal of Business and Industrial Marketing · 2020 · 51 citations
Business, Marketing, Marketing Management +17
A meta-analytic study on exploration and exploitation
Xiaofeng Shi, Lixun Su, Annie Peng Cui · Journal of Business and Industrial Marketing · 2019 · 35 citations
Management, Strategic Management, Strategy +14
Exploration, exploitation, ambidexterity and the performance of international SMEs
Lixun Su, Annie Peng Cui, Saeed Samiee et al. · European Journal of Marketing · 2022 · 31 citations
Business, International Business, Marketing +17
Reducing perceived vulnerability to increase utilization of nonprofit services
Emily C. Tanner, Lixun Su · Journal of Services Marketing · 2019 · 28 citations
Social Sciences, Marketing, Nonprofit Management +14
Trustworthy Blue or Untrustworthy Red: The Influence of Colors on Trust
Lixun Su, Annie Peng Cui, Michael F. Walsh · The Journal of Marketing Theory and Practice · 2019 · 28 citations
Business, Marketing, Marketing Management +13
1–5 of 7