Concepedia
Statistics
Publications
4
Citations
50
H-Index
Active since
2023
Affiliations
University of Florence(Current)
University of Perugia
Giulia Monteverde is an author at University of Florence specializing in marketing, marketing management, and coordination.
Publications per year
2023–2025
Generation Z’s intention to use digital fashion items in the Metaverse
Matilde Milanesi, Giulia Monteverde, Andrea Runfola et al. · Journal of Consumer Marketing · 2024 · 17 citations
Business, Marketing, Consumer Behavior +8
Something new, something sustainable! How network relationships shape sustainable new venture development
Andrea Runfola, Giulia Monteverde · Journal of Business and Industrial Marketing · 2023 · 12 citations
Business, Entrepreneurship, Sustainability Management +13
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
Giulia Monteverde, Antonella Cammarota, Ludovica Serafini et al. · Journal of Marketing Management · 2025 · 11 citations
Business, Marketing, Marketing Management +16
To Tell or Not to Tell? On the Under Communicating of Sustainability in Digital Environments
Simone Guercini, Giulia Monteverde, Andrea Runfola et al. · Business Strategy and the Environment · 2025 · 10 citations · Full text
Social Sciences, Communication, Sustainability Management +10
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