Concepedia

Matilde Milanesi

MM

21

Publications

811

Citations

16

H-Index

2016

Active since

Affiliations

University of Florence(Current)

University of Perugia

Università Cattolica del Sacro Cuore

Matilde Milanesi is an author at University of Florence specializing in business, management, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementEntrepreneurshipGlobalizationGlobal StrategyInternational BusinessInternational Management

Publications per year

2016–2024

21

Publications

21

Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research

Matilde Milanesi, Andrea Runfola, Simone Guercini · Journal of Cleaner Production · 2020 · 189 citations

Pharmaceutical Innovation, Pharmaceutical Supply Chain, Pharmacy +13

Exploring passion in hobby-related entrepreneurship. Evidence from Italian cases

Matilde Milanesi · Journal of Business Research · 2018 · 76 citations

Entrepreneurial Phenomenon, Hobby-related Entrepreneurship, Business +3

Heuristics in international business: A systematic literature review and directions for future research

Simone Guercini, Matilde Milanesi · Journal of International Management · 2020 · 72 citations

International Management, International Business Strategy, Systematic Literature Review +13

Let’s play! Gamification as a marketing tool to deliver a digital luxury experience

Matilde Milanesi, Simone Guercini, Andrea Runfola · Electronic Commerce Research · 2022 · 71 citations · Full text

Customer Experience, Online Gaming, Digital Marketing +17

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies

Matilde Milanesi, Yuliia Kyrdoda, Andrea Runfola · Journal of Global Fashion Marketing · 2022 · 50 citations

Rows per page

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