Concepedia

Andrea Runfola

AR

32

Publications

1.4K

Citations

21

H-Index

2004

Active since

Affiliations

University of Perugia(Current)

University of Florence

Università della Svizzera italiana

Uppsala University

Marche Polytechnic University

Andrea Runfola is an author at University of Perugia specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingFashionBusiness StrategyGlobal StrategyStrategic ManagementInternational BusinessGlobalizationSupply Chain

Publications per year

2004–2024

32

Publications

32

Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research

Matilde Milanesi, Andrea Runfola, Simone Guercini · Journal of Cleaner Production · 2020 · 189 citations

Pharmaceutical Innovation, Pharmaceutical Supply Chain, Pharmacy +13

Interaction behaviors in business relationships and heuristics: Issues for management and research agenda

Simone Guercini, Antonella La Rocca, Andrea Runfola et al. · Industrial Marketing Management · 2014 · 100 citations

Relationship Marketing, Interaction Behaviors, Research Agenda +12

The use of qualitative case studies in top business and management journals: A quantitative analysis of recent patterns

Andrea Runfola, Andrea Perna, Enrico Baraldi et al. · European Management Journal · 2016 · 78 citations

Qualitative Case Studies, Empirical Case Study, Top Business +12

Business networks and retail internationalization: A case analysis in the fashion industry

Simone Guercini, Andrea Runfola · Industrial Marketing Management · 2010 · 77 citations

Marketing, International Management, Business Networks +12

Let’s play! Gamification as a marketing tool to deliver a digital luxury experience

Matilde Milanesi, Simone Guercini, Andrea Runfola · Electronic Commerce Research · 2022 · 71 citations · Full text

Customer Experience, Online Gaming, Digital Marketing +17

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