Concepedia

Simone Guercini

SG

60

Publications

2.3K

Citations

28

H-Index

2001

Active since

Affiliations

University of Florence(Current)

University of Perugia

Università Cattolica del Sacro Cuore

Simone Guercini is an author at University of Florence specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementFashionInternational BusinessBrand StrategyGlobal StrategyMarketing Strategy

Publications per year

2001–2024

60

Publications

60

Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research

Matilde Milanesi, Andrea Runfola, Simone Guercini · Journal of Cleaner Production · 2020 · 189 citations

Pharmaceutical Innovation, Pharmaceutical Supply Chain, Pharmacy +13

New marketing in fashion e-commerce

Simone Guercini, Pedro Mir Bernal, Catherine Prentice · Journal of Global Fashion Marketing · 2018 · 101 citations · Full text

Interaction behaviors in business relationships and heuristics: Issues for management and research agenda

Simone Guercini, Antonella La Rocca, Andrea Runfola et al. · Industrial Marketing Management · 2014 · 100 citations

Relationship Marketing, Interaction Behaviors, Research Agenda +12

New qualitative research methodologies in management

Simone Guercini · Management Decision · 2014 · 86 citations

Qualitative Sociology, Qualitative Interpretation, Organizational Systems +14

Business networks and retail internationalization: A case analysis in the fashion industry

Simone Guercini, Andrea Runfola · Industrial Marketing Management · 2010 · 77 citations

Marketing, International Management, Business Networks +12

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