Pedro Mir Bernal

New marketing in fashion e-commerce

Simone Guercini, Pedro Mir Bernal, Catherine Prentice · Journal of Global Fashion Marketing · 2018 · 101 citations · Full text

The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

Arch G. Woodside, Pedro Mir Bernal, Alicia Coduras · Industrial Marketing Management · 2015 · 70 citations

Entrepreneurial Innovation, Culture, Entrepreneurial Phenomenon +8

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

Patricia SanMiguel, Silvia Pérez-Bou, Teresa Sádaba et al. · Sustainability · 2021 · 45 citations · Full text

Digital Marketing, Fashion Industry, Brand Strategy +26

Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

Joan-Francesc Fondevila-Gascón, Marc Polo-López, Josep A. Rom Rodríguez et al. · Sustainability · 2020 · 39 citations · Full text

Consumer Research, Social Influence, Communication +19

The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

Pedro Mir Bernal, Simone Guercini, Teresa Sádaba · Journal of Global Fashion Marketing · 2017 · 25 citations

Marketing, Electronic Marketplace, Online Customer Behavior +12