Concepedia

Marc Polo-López

MP

3

Publications

158

Citations

3

H-Index

2019

Active since

Affiliations

Universitat Ramon Llull(Current)

Universitat de Girona

Marc Polo-López is an author at Universitat Ramon Llull specializing in management, social computing, and interactive marketing.

Top concepts

ManagementArtsGenderMarketingSocial MediaCommunicationGender IdentitySocial ComputingSocial InfluenceConsumer Research

Publications per year

2019–2020

3

Publications

3

Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies

Giorgia Miotto, Marc Polo-López, Josep A. Rom Rodríguez · Sustainability · 2019 · 73 citations · Full text

Women Empowerment, Gender Equality ”, Mba Programmes +17

Influence of Instagram stories in attention and emotion depending on gender

Joan-Francesc Fondevila-Gascón, Óscar Gutiérrez-Aragón, Meritxell Copeiro-Fernández et al. · Comunicar · 2020 · 46 citations · Full text

Gendered Perception, Affective Design, Targeted Advertising +25

Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

Joan-Francesc Fondevila-Gascón, Marc Polo-López, Josep A. Rom Rodríguez et al. · Sustainability · 2020 · 39 citations · Full text

Consumer Research, Social Influence, Communication +19

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