Concepedia
1
Publications
14
Citations
H-Index
2024
Active since
Affiliations
University of Sannio(Current)
Antonella Cammarota is an author at University of Sannio.
Publications per year
2024–2024
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
Mario D’Arco, Antonella Cammarota, Vittoria Marino et al. · Journal of Global Marketing · 2024 · 14 citations
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