Concepedia
Statistics
Publications
14
Citations
522
H-Index
13
Active since
2002
Affiliations
Iowa State University(Current)
Fisher College
University at Buffalo, State University of New York
Southern Methodist University
The Ohio State University
Sekar Raju is an author at Iowa State University specializing in marketing, consumer research, and business.
Top concepts
MarketingConsumer ResearchBusinessManagementHealthFood ChoiceBrand ManagementBrand DevelopmentConsumer BehaviorBehavioral Decision Making
Publications per year
2002–2023
The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery · Journal of Advertising · 2009 · 111 citations
Consumer Research, Brand Strategy, Brand Loyalty +16
The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process
Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery · Journal of Consumer Research · 2008 · 75 citations
When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships
Nicole Votolato Montgomery, Sekar Raju, Kalpesh Kaushik Desai et al. · Journal of Consumer Psychology · 2017 · 66 citations
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, Priyali Rajagopal, Timothy J. Gilbride · Journal of Marketing · 2010 · 43 citations
Behavioral Outcome, Public Health Nutrition, Social Marketing +19
Outcomes of National Community Organization Cardiovascular Prevention Programs for High-Risk Women
Amparo C. Villablanca, Shavon Arline, Jacqui Lewis et al. · Journal of Cardiovascular Translational Research · 2009 · 33 citations · Full text
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