Concepedia

Priyali Rajagopal

PR

Statistics

Publications

12

Citations

591

H-Index

11

Active since

2002

Affiliations

Southern Methodist University(Current)

Iowa State University

The Ohio State University

University of Notre Dame

Utah Valley University

Priyali Rajagopal is an author at Southern Methodist University specializing in marketing, behavioral decision making, and public health.

Top concepts

MarketingPublic HealthHealth PromotionBehavioral Decision MakingCognitionManagementPsychologySocial SciencesSocial MarketingCognitive Science

Publications per year

2002–2020

12

Publications

12

Promoting positive change: Advancing the food well-being paradigm

Melissa G. Bublitz, Laura A. Peracchio, Alan R. Andreasen et al. · Journal of Business Research · 2012 · 135 citations

Food Security, Health Promotion, Food Systems +3

Consumer Evaluations of Hybrid Products

Priyali Rajagopal, Robert E. Burnkrant · Journal of Consumer Research · 2008 · 80 citations

The mental accounting of time

Priyali Rajagopal, Jong‐Youn Rha · Journal of Economic Psychology · 2009 · 77 citations

Cognitive Science, Temporal Dynamic, Temporal Complexity +9

I Imagine, I Experience, I Like: The False Experience Effect

Priyali Rajagopal, Nicole Votolato Montgomery · Journal of Consumer Research · 2011 · 58 citations

The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk

Mitchel R. Murdock, Priyali Rajagopal · Journal of Marketing · 2016 · 46 citations

Behavioral Decision Making, Emphasizing Social Consequences, Soda Consumption +26

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