Concepedia

Nicole Votolato Montgomery

NV

Statistics

Publications

11

Citations

592

H-Index

11

Active since

2008

Affiliations

University of Virginia(Current)

William & Mary

Iowa State University

Fisher College

Nicole Votolato Montgomery is an author at University of Virginia specializing in management, social sciences, and business.

ORCID

Top concepts

Publications per year

2008–2021

11

Publications

11

The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands

Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery · Journal of Advertising · 2009 · 111 citations

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The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process

Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery · Journal of Consumer Research · 2008 · 75 citations

Temporal Sequence Effects: A Memory Framework

Nicole Votolato Montgomery, H. Rao Unnava · Journal of Consumer Research · 2008 · 66 citations

When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships

Nicole Votolato Montgomery, Sekar Raju, Kalpesh Kaushik Desai et al. · Journal of Consumer Psychology · 2017 · 66 citations

I Imagine, I Experience, I Like: The False Experience Effect

Priyali Rajagopal, Nicole Votolato Montgomery · Journal of Consumer Research · 2011 · 58 citations

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