Concepedia

Karinna Nobbs

KN

8

Publications

559

Citations

8

H-Index

2006

Active since

Affiliations

Glasgow Caledonian University(Current)

University of the Arts London

Karinna Nobbs is an author at Glasgow Caledonian University specializing in brand strategy, management, and marketing.

Top concepts

MarketingManagementBrand StrategyBrand AwarenessFashionBusinessBrand DevelopmentLuxury BrandingBrand ManagementConsumer Research

Publications per year

2006–2021

8

Publications

8

The evolution of brand choice

Ronnie Ballantyne, Anne Warren, Karinna Nobbs · Journal of Brand Management · 2006 · 177 citations

Brand Choice, Brand Equity, Positioning (Marketing) +8

Strategic approaches to augmented reality deployment by luxury brands

Ana Javornik, Katherine Duffy, Joonas Rokka et al. · Journal of Business Research · 2021 · 123 citations

Engineering, Augmented Reality, Augmented Reality Game +9

Fast fashion requires fast marketing

Mandy Sheridan, Christopher Moore, Karinna Nobbs · Journal of Fashion Marketing and Management · 2006 · 81 citations

Total Quality Management, Engineering, Digital Marketing +18

The flagship format within the luxury fashion market

Karinna Nobbs, Christopher M. Moore, Mandy Sheridan · International Journal of Retail & Distribution Management · 2012 · 62 citations

Brand Strategy, Flagship Store Format, Personal Branding +21

Form and function of luxury flagships

Veronica Manlow, Karinna Nobbs · Journal of Fashion Marketing and Management · 2013 · 58 citations

Customer Satisfaction, Consumer Research, Brand Strategy +23

Rows per page

1–5 of 8